Pamela Tuazon

AppLovin:

How It Works

No one loves apps more than the company that named itself AppLovin. To kickoff their IPO, AppLovin wanted to explain how their product works with the help of developers Sam and Pierre. My primary role in this piece was animating the characters Sam and Pierre, as well as the other background characters. Additionally, I helped the lead artist, Marsha, illustrate and animate scenes. Together, we created a fun, animated journey to help viewers understand how to grow their mobile apps through AppLovin.



Bonfire Labs + AppLovin


Creative Lead: John Sadler

Producer: Bianca Pezo

Character Illustrator: Josefina Preumayr

Designers/Animators: Marsha Movshovich, Pamela Tuazon




Character Exploration

Our first task was to come up with a look for our two AppLovin customers: Sam and Pierre. Sam is a mid-30s App Developer from the Bay Area with a nerdy meets edgy persona. Pierre is a mid-20s App Developer from Paris, who's style falls somewhere between hip and workaholic. Our illustrator, Josefina, and I took these descriptions and each developed a look for our main characters.

My Characters

Josefina’s Characters

Final Characters

Sam + Pierre

Josefina’s background characters

My background characters

Motion Test

Using the plug-in Joysticks and Sliders, I explored head/facial movements for the introduction to Pierre.

The Final

Animation

In the Wild

Featured on CNBC.